Fatherly.
Lives in imessage

A private agent
for new dads.

Lives in iMessage. No app to download, no login. Just a number you can text.

  • Reaches out first — sleep regressions, growth spurts, the 4-month wall.
  • Knows your kid— name, age, what worked last week, what didn't.
  • Does the small stuff — drafts pedi questions, tracks milestones, finds the gear.
Text Fatherly to get in→
Tap to text, or save +1 615 336 7617
What it does

Someone who's actually paying attention.

Not a chatbot. Not a forum. Not another app on your home screen. A text thread that remembers your kid and shows up when it matters.

01 — FAMILY ASSISTANT

An assistant for your family.

It carries the context you'd otherwise hold in your head — names, ages, what you tried last night, the appointment on Tuesday. Mention something once. It remembers, so you don't have to.

name Miraage 6w 3dwt 4.4 kglast rough night, growth spurtpedi Dr. Acharya · Tue 9:40milestone first social smile · May 12partner Sam (invited)tried swaddle + side-lay + 7-min waitvax 2-mo block duegear Snoo, Hatch, Boba wrap
02 — PROACTIVE

Shows up before you ask.

Heads up the night before the pediatrician. A nudge to register the birth certificate. The stuff you'd forget.

FatherlyMon · 9:42 pm
Heads up — Mira's 2-mo visit is tomorrow at 9:40. Want me to draft your questions tonight?
Draft themNot now
03 — 2 AM

Answers at 2am.

When she won't settle and everyone else is asleep. No judgment, no medical disclaimers stacked five deep. Just a calm voice that knows your situation.

2:14 AMReplies in ~6 seconds
04 — RECORD

Tracks the firsts.

Rolled over, slept through, first tooth, first word. Logged with a date so you actually have a record instead of a vague memory.

May 12First social smile7:14 pm
May 18Slept 5h straightFirst time
May 22Rolled side → backOn the rug
05 — SCHEDULE

Knows the schedule.

Appointments, vaccines, the 4-month visit, the 6-month visit. Pings you the day before and the morning of.

May
21
2-month visit · Dr. AcharyaVaccines block due
9:40 AM
Jul
18
4-month visitSolids conversation
10:20 AM
06 — TWO OF YOU

Includes your partner.

Invite her in if you want. She texts the same number. Same memory, same context, two perspectives.

Dshe's been up 40 min
SI gave her the 3am bottle, didn't write it down
Dgot it — logged 3:02 am, 90 ml.
Why dads use it

Built for the way you already think.

01

You don't have time to learn a new app.

02

You don't want a feed, a community, or a streak.

03

The baby books are written for moms.

04

Google sends you to the worst possible thread.

05

Your friends without kids don't get it. Your friends with kids are also drowning.

06

It's faster to text than to think.

What it's not

A short list of things we won't do.

You'll get a quiet thread that respects your time and your data. Here's what's off the table.

Not medical adviceNot a replacement for your pediatricianNot stored on some forumNot training on your messagesNot selling your dataNot free forever, but free to try
How to start

Three texts is the whole onboarding.

Text the number. Tell it your name, your partner's name, and when the baby is due or how old they are. That's it.

1

Text the number.

Save it in your contacts as Fatherly so it doesn't feel like a stranger.

YOUhey
2

Tell it the basics.

Your name, your partner's name, due date or how old your kid is. One message is fine.

YOUdavid + sam, mira is 6 weeks
3

Then just text.

Ask things. Vent. Forward the pedi instructions. It builds the picture as you go.

YOUshe's been fussy since the shots

Text Fatherly. See if it sticks.

Free to try. No app. No login. Cancel by replying STOP.

Text to get in→
or save +1 615 336 7617